Description
Recognizing a company or organization that has discovered and pursued opportunity to grow in unexpected directions when faced with market or operational challenges. A need to purposefully take action with risk was addressed and implemented. They have assessed, adapted and evolved with key changes to their business model or processes that show promising results. Actions may include new revenue sources, new uses for products, evolving to service new needs and more.
Criteria
| Criterion | Weight |
|---|---|
| Creativity of the pivot, evolution or adaptation | 20.0% |
| Demonstration of growth in unexpected directions – proactive versus reactive | 20.0% |
| Efficient and effective use of resources that speaks to the sustainability of the pivot | 20.0% |
| Intensity of the pivot and its impact on business operations | 20.0% |
| Mindfulness of the business where they can quantify and track the benefits they create | 20.0% |