These categories recognize businesses, individuals and organizations whose innovative approaches and sheer determination contribute to a resilient foundation for our city.

Five awards will be returning in 2025, including Pivot Point, Creative Collaboration, Youth Innovator, Research & Innovation Contribution and crowd favourite, Shift Disturber. The Municipal Innovation category that debuted in 2023 will also be returning, showcasing the City of Barrie's commitment to continuous improvement and excellence in public service. Public nominations are not accepted for this category; projects are brought forward through a separate submission process.